Search and AI visibility

A small company is found today through two doors: the search engine results page and the answer an assistant gives when someone asks it a question. The posts under this tag are field notes on both, measured on hamnettenterprises.com and on client sites rather than on theory. They cover what a page needs so that a search engine indexes it and an answer engine cites it, how structured data, page speed, and internal links change the outcome, which measurements matter and which are vanity, and what a monthly visibility routine looks like for a firm without a marketing department. Where a post reports a result, it states the page, the period, and the tool that measured it. Where an experiment failed, the failure is recorded with the same detail. Read this tag to run the basics yourself, or to judge whether an agency proposal is built on evidence.

94% of German trades have a website. What is missing

We modelled a web studio for trade businesses in Rhein-Main and buried the idea. Then we measured what nobody in Germany has measured since 2018: 142 tradespeople's websites drawn in Frankfurt and the surrounding towns, 122 read in full. Every one carries an Impressum. Three in four offer neither a price nor an appointment.

Search and AI visibilitySoftware and securityIndustry assessmentsRhein-Main

94% of German trades have a website. What is missing →

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